Conventions of a music video

Camera shots
The camera shots of a music video is normally long shots and extreme long shots this is because there is normally a lot going on in the scene so they need a long or extreme longshot to get all of the mise en scene in the shot. For instance a lot of shots start showing the location of the music video so in this case it has to be an extreme longshot so the audience knows where the music video is set. Although the shots are mainly dominated by long shots there are a few close ups and extreme close ups this is for the artist mainly and is normally used on a performance video to promote the artist. The way that the close ups are normally used is through shots like lip movement or close ups of their eyes or entire face. These shots do not happen in narrative videos because the camera is not always focused on the artist. In narrative shots we see a variety of ways to shots as there is different ways to tell the story.    

Mise en scene
There are many mise en scene used in music videos and in no genre is the mise en scene the same to another. Although in the same genre there are some conventions that music videos follow. For instance in Hip Hop videos the characters and props that are used are suspension cars and bikini girls and artist normally wears gold chains and rings. In comparison what we normally see in heavy metal videos is electric guitars, long hair and black clothing. These two genre conventions are very different but shows that there is still convention in each genre.

Editing 
Jump cuts are normally the transition between each scene because it keeps the music video following and allows to get more into the music video. Although with slower song the transition is much slower to go with the song. These transitions are normally a fade or dissolve.

Lighting
Normally we see non ambient lighting because they have to make sure that the lighting is how bright they want. But when they film outside we see ambient lighting because there is no need. Normally with rock and metal we see less lighting to show its dark nature but with pop songs there is high light to show it's lighter.

Our music video choice

Questionnaire

1. How Old are you

• 13-16
• 17-20
• 21-24
• 24-27
• 30+

2.What Genre of Music do you listen to

• Hip Hop    
• Classical
• Rock
• Heavy Metal
• R'n'B
• Other.....................

3.Where do you first hear about music videos 

• Word of Mouth
• Music Programs
• Radio
• Internet
• Other..................... 

4. What tempo of music video do you like

• Very Fast
• Fast 
• Medium
• Slow

5. What type of music video do you like

• Narrative (tells a story)
• Performance (the artist or band is performing)
• Concept (unusual or obscure) 

6. Would you go out of your way to watch music videos 

• Yes 
• No

7. What would you say is your favourite music video and why

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8. How many times a week do you listen to music videos

• 0-1
• 2-3
• 4-5 
• 6-7
• 8+

9. How long do you prefer music videos to be.

• Under 2:00  
• 2:00 - 2:59
• 3:00 - 3:59
• 4:00 over

10. What is your least favourite genre

• Hip Hop    
• Classical
• Rock
• Heavy Metal
• R'n'B
• Other.....................

What is a Digipak

Digipak Production

This is our remake of the digipak Gorillaz 

The Gorrilaz digipak is a fold out digipak which is unconventional to many others it. It shows their straight faces and then when you fold it out it shows an different expression. As you can see we tried to make it as authentic as possible with the characters and facial expressions and props. We had some problems throughout making it because we didn't have the hats and the way to fold it was different than we expected   

                                         

Britney Spears Preliminary task

Annotated lyrics